I’m an experience designer with seven years in the industry, known for my thoroughness, reliability, and careful communication.

I fight for the users.

With a background in both computing and design, I collaborate with designers, developers, and stakeholders to plan, test, and launch successful products.

For professional enquiries, contact me on LinkedIn.


  • Wireframing and prototyping
    sketching, Axure RP, HTML & CSS
  • Information architecture
    card sorting, sitemaps
  • User research
    study planning and analysis, interviewing
  • Documentation
    flows, functional specifications, guidelines, personas
  • Communication
    writing, presenting, collaborating, public speaking


Senior Experience Designer, AnalogFolk

September 2015 – September 2018

  • Led feature planning, prototyping, and guerrilla testing of Nando’s combined delivery and collection service.
  • Led research, user testing with children, and design for Sainsbury’s Story Studio, a stop-motion movie app for iOS and Android used to create tens of thousands of movies on Christmas Day.
  • Researched fintech trends to design and build an interactive prototype of future-state mobile banking for Sainsbury’s Bank.
  • Multiple projects for a major international bank:
    • Redesigned and oversaw user testing of key journeys in the new customer banking mobile app, from flows to pixel-perfect prototypes.
    • Overhauled the information architecture and data interface of an international fund portal.
    • Researched and wrote mobile interface standards and a design guide for natural language interfaces.
  • Worked closely with Dulux to improve key journeys in their custom paint ordering service, Amazing Space Paint, based on detailed analytics and focus group findings.
  • Led a one day rapid/paper prototyping workshop for staff at AXA PPP Healthcare.

Junior → Senior User Experience Designer, Cyber-Duck

June 2011 – August 2015

  • Project manager and UX lead on more than 15 projects.
  • Led the design and usability testing of mydlc, a debt management system, resulting in shorter payment plan setup times, more than double the turnover from the previous solution, and a UX UK award.
  • Led the redesign and usability testing of the application process for MYJAR, a short-term loan service, increasing customer satisfaction by 10%.
  • Carried out interviews, card sorting sessions, and consulting for Balfour Beatty Construction’s Playbook, a process sharing platform, which was well received by users across the USA.
  • Conceived, prototyped, managed, wrote, and edited UX Companion, a user experience glossary app for iOS and Android downloaded more than 50,000 times and chosen as the Best Mobile Campaign at the UK Agency Awards 2015.
  • Led a branding project for Countercept, a managed service from MWR InfoSecurity, where we created a strong new brand, collateral, and an atypical website.

Writing & Speaking

Awards & Recognition


Interactive Media Design BSc (Hons)
(Now known as Digital Interaction Design)
University of Dundee
2006 – 2010