I’m an experience designer with seven years in the industry, known for my thoroughness, reliability, and careful communication.

I fight for the users.

With a background in both computing and design, I collaborate with designers, developers, and stakeholders to plan, test, and launch successful products.

For professional enquiries, contact me on LinkedIn.

Skills

• Wireframing and prototyping
  sketching, Axure RP, HTML & CSS
• Information architecture
  card sorting, sitemaps
• User research
  study planning and analysis, interviewing
• Documentation
  flows, functional specifications, guidelines, personas
• Communication
  writing, presenting, collaborating, public speaking

Experience

Lead Experience Designer, TotallyMoney

July 2019 – Present

Senior Experience Designer, AnalogFolk

September 2015 – September 2018

• Led feature planning, prototyping, and guerrilla testing of Nando’s combined delivery and collection service.
• Led research, user testing with children, and design for Sainsbury’s Story Studio, a stop-motion movie app for iOS and Android used to create tens of thousands of movies on Christmas Day.
• Researched fintech trends to design and build an interactive prototype of future-state mobile banking for Sainsbury’s Bank.
• Multiple projects for a major international bank:
  • Redesigned and oversaw user testing of key journeys in the new customer banking mobile app, from flows to pixel-perfect prototypes.
  • Overhauled the information architecture and data interface of an international fund portal.
  • Researched and wrote mobile interface standards and a design guide for natural language interfaces.
• Worked closely with Dulux to improve key journeys in their custom paint ordering service, Amazing Space Paint, based on detailed analytics and focus group findings.
• Led a one day rapid/paper prototyping workshop for staff at AXA PPP Healthcare.

Junior → Senior User Experience Designer, Cyber-Duck

June 2011 – August 2015

• Project manager and UX lead on more than 15 projects.
• Led the design and usability testing of mydlc, a debt management system, resulting in shorter payment plan setup times, more than double the turnover from the previous solution, and a UX UK award.
• Led the redesign and usability testing of the application process for MYJAR, a short-term loan service, increasing customer satisfaction by 10%.
• Carried out interviews, card sorting sessions, and consulting for Balfour Beatty Construction’s Playbook, a process sharing platform, which was well received by users across the USA.
• Conceived, prototyped, managed, wrote, and edited UX Companion, a user experience glossary app for iOS and Android downloaded more than 50,000 times and chosen as the Best Mobile Campaign at the UK Agency Awards 2015.
• Led a branding project for Countercept, a managed service from MWR InfoSecurity, where we created a strong new brand, collateral, and an atypical website.

Writing & Speaking

• Dark Times for Dark Patterns: Ethical Alternatives
  A talk at South by South West, March 2016, with Cristina Viganò
• Dark Patterns: A Dangerous Addiction For Brands
  An article for the AnalogFolk blog, March 2016
• Introduction to UX
  A talk at Untangle the Web, October 2014
• Eye Tracking: What it’s for and when to use it
  An article for Usability Geek, August 2014
• 10 guidelines for improving your eye tracking studies
  An article for Usability Geek, August 2013

Awards & Recognition

• Epica Silver Award for Story Studio, 2017
• UK Agency Awards Best Mobile Campaign for UX Companion, 2015
• UX UK Best Transactional Experience Award for mydlc, 2014
• Horizon Interactive Silver Award for the Cyber-Duck responsive website, 2013
• Web Marketing Association Outstanding Website Award for Essex Governor Services, 2012
• Finalist in the Knight-Mozilla News Challenge, 2011
• Best End-to-End Design for Storymaker, Storyteller at the Microsoft Design Expo, 2008

Education

Interactive Media Design BSc (Hons)
(Now known as Digital Interaction Design)
University of Dundee
2006 – 2010