CV

I'm an experience designer with over ten years in the industry, known for my thoroughness, care, and humour.

I fight for the users.

With a background in both computing and design, I work closely with product, engineering, business leaders, and other stakeholders to create successful products.

For professional enquiries, you can contact me on LinkedIn and download my abridged CV as a PDF.

Skills

• Product strategy
  Identifying opportunities, aligning with business goals, working in triads with product and engineering
• Research
  Planning, facilitating, and analysing evaluative and generative studies
• Ideation and prototyping
  Workshopping, sketching, Miro, Figma, Axure RP, HTML & CSS
• Experience design
  Information architecture, UX writing, interaction design, and a wee bit of UI design
• Communication and advocation
  Writing, public speaking, facilitating
• Leadership
  Overseeing and supporting other designers, refining team practices

Experience

Senior User Experience Designer: Tools, Rockstar Games

February 2024 - Present

Senior Experience Designer (Contract), AnalogFolk

November 2023 - December 2024

Senior Experience Designer, People Make

August 2022 - November 2023

• Embedded in multiple product squads at VEGA, a decentralised trading blockchain, improving experiences from developer documentation to the customer trading console.
• Later switched to start-up mode for People Make’s in-house product, Reno, a bathroom planning app now seeking investment.

Lead Product Designer, TotallyMoney

July 2019 - January 2022

• Led design and product thinking across multiple product squads.
• Coached and oversaw the work of other product designers.
• Domain expert for the free credit report.
• Set a vision, titled Atomic Actions, for unifying two longstanding features into one coherent overview of credit issues, focusing on what can be done to improve.
• Led discovery, definition, and design of Credit Assistant, our headline mobile feature.
• Launched our first personalised push notifications.
• Advocated for the creation of a homebrew customer research panel and designed the sign up journey.
• Helped evolve and facilitate team practices like design critiques and research planning, notably establishing weekly customer interviews.
• Documentation champion and nerd, maintaining an industry glossary, design project databases, and templates for team practices.

Senior Experience Designer, AnalogFolk

September 2015 - September 2018

• Worked in close-knit squads with tech, production, data, the clients themselves, and other disciplines.
• Led feature planning, prototyping, and guerrilla testing of Nando’s delivery and collection service, boosting conversions by over 40%.
• Multiple projects for HSBC:
  • Redesigned and oversaw user testing of key journeys in the new customer banking app, from flows to pixel-perfect prototypes.
  • Overhauled the information architecture and data interface of the Global Fund Centre.
  • Researched and wrote mobile interface standards and a design guide for natural language interfaces.
• Led research, user testing with children, and design for Sainsbury’s Story Studio, a stop-motion movie app for iOS and Android used to create tens of thousands of movies on Christmas Day.
• Researched fintech trends to design and build an interactive prototype of future-state mobile banking for Sainsbury’s Bank.
• Worked closely with Dulux to improve key journeys in their custom paint ordering service, Amazing Space Paint, based on detailed analytics and focus group findings.
• Led rapid prototyping training for staff at AXA PPP Healthcare.

Senior User Experience Designer, Cyber-Duck

June 2011 - August 2015

• My first professional design role, where I progressed from Junior to Senior level.
• UX designer and project manager on more than 15 client projects.
• Led the design and usability testing of mydlc, a debt management system, resulting in shorter payment plan setup times, more than double the turnover from the previous solution, and a UX UK award.
• Led the redesign and usability testing of the application process for MYJAR, a short-term loan service, increasing customer satisfaction by 10%.
• Carried out interviews, card sorting sessions, and consulting for Balfour Beatty Construction’s Playbook, a process sharing platform, which was well received by users across the USA.
• Conceived, prototyped, managed, wrote, and edited UX Companion, a user experience glossary app for iOS and Android downloaded more than 50,000 times and chosen as the Best Mobile Campaign at the UK Agency Awards 2015.
• Led a project for Countercept, a managed infosecurity service, where we created a strong new brand, collateral, and an atypical website.

Writing & Speaking

• Dark Times for Dark Patterns: Ethical Alternatives
  A talk at South by South West, March 2016, with Cristina Viganò
• Dark Patterns: A Dangerous Addiction For Brands
  An article for the AnalogFolk blog, March 2016
• Introduction to UX
  A talk at Untangle the Web, October 2014
• Eye Tracking: What it’s for and when to use it
  An article for Usability Geek, August 2014
• 10 guidelines for improving your eye tracking studies
  An article for Usability Geek, August 2013

Awards & Recognition

• Epica Silver Award for Story Studio, 2017
• UK Agency Awards Best Mobile Campaign for UX Companion, 2015
• UX UK Best Transactional Experience Award for mydlc, 2014
• Horizon Interactive Silver Award for the Cyber-Duck responsive website, 2013
• Web Marketing Association Outstanding Website Award for Essex Governor Services, 2012
• Finalist in the Knight-Mozilla News Challenge, 2011
• Best End-to-End Design for Storymaker, Storyteller at the Microsoft Design Expo, 2008

Education

Interactive Media Design BSc (Hons)
(Now known as Digital Interaction Design)
University of Dundee
2006 – 2010